Eager kids learn 10x faster than conventional education allows, yet most parents don't realize their child's potential until it's too late. Niels Hoven, founder of Mentava, built software that lets preschoolers teach themselves to read by age 3–5 through obsessively designed curriculum and motivation mechanics borrowed from game design. In this live working session, Tim and Niels dissect messaging, pricing, website positioning, and untapped acquisition channels to help Mentava reach parents who are already converted but don't know the product exists. Kids can reach second-grade reading level (easy reader books) by age 3–5 using self-directed software, compared to typical school timelines, because readiness is a developmental milestone, not an age requirement.