Three early-stage founders seek strategic advice from legendary entrepreneurs on partnership structures, premium brand positioning, and ed-tech pricing models. A brewery owner weighs equity partnerships, a children's clothing designer builds word-of-mouth without a marketing budget, and a test-prep platform founder balances teacher affordability with district enterprise sales. Finding mini-CEOs to lead different business units is preferable to full equity partnerships; instead, test employees with milestone-based ownership vesting to avoid permanent, expensive equity dilution.