Bobbi Brown, founder of iconic Bobbi Brown Cosmetics, launched Jones Road Beauty at 62 after her non-compete expired, proving age is no barrier to entrepreneurship. This advice line episode features three early-stage founders seeking guidance on scaling their businesses—from a cabbage-based muscle rub to custom phone cases to a post-coffee mouth rinse—with Brown and Guy Raz offering hard-won wisdom on growth, product positioning, and avoiding burnout. Founders should give away smaller product samples rather than full-size products to build awareness cost-effectively and reach more potential customers without depleting inventory.