Entrepreneur David Neeleman, who founded JetBlue, Azul, and Breeze Airways, advises three founders: how to scale a nutrition theater company beyond its founder, whether to launch a professional ninja sports league or focus on gym franchising, and whether an organic underwear startup should expand product lines or deepen customer relationships. Neeleman shares how airlines manage fuel costs and staffing amid industry volatility. Converting a mission-driven for-profit business to a nonprofit unlocks donations and grants while allowing founders to step back, maintaining impact without personal burden.