Susan Griffin-Black of EO Products advises three founders on distribution strategy, brand positioning, and international scaling. A pediatrician launches probiotic skincare for eczema; a wine importer builds demand for South African organic wines; a Caribbean coffee roaster seeks U.S. market entry—all discover that relationships, authentic storytelling, and local focus drive growth faster than chasing every market. Start by dominating your local market and nearby regions before expanding nationally; relationships and word-of-mouth advocacy from known communities create sustainable growth.