Three early-stage founders pitch Tim Ferriss on scaling challenges: biodegradable earplugs in dual markets, navigating post-celebrity buzz for jewelry, and shifting to pre-order fashion. Plus, Ferriss shares why he spent two years building Coyote, a 10-minute card game designed to combat screen time and digital loneliness. Building identity diversification across multiple projects protects founders from existential damage when one venture stumbles, allowing energy from side projects to fuel core business resilience.