Laura Modi left a successful tech career to build Bobbie, a European-style infant formula startup that achieved nearly 4% U.S. market share in just five years—disrupting a duopoly dominated by Enfamil and Similac through regulatory tenacity, cultural messaging, and vertical integration. Laura spent nearly $200,000 of personal savings before raising institutional capital, pitching 64 investors to fund her vision for a modern infant formula addressing gaps ignored for 40 years.