Krishna Kaliannan turned a health crisis into a $200M breakfast brand. Diagnosed with type 1 diabetes and epilepsy as a teenager, he spent years perfecting keto-friendly cereal in his NYC apartment using unconventional ingredients like pea protein and monk fruit—then scaled Catalina Crunch from homemade batches to Whole Foods shelves by moving operations to Indianapolis and obsessing over every detail. Type 1 diabetes and epilepsy forced Krishna onto a keto diet young, giving him a decade-long head start understanding ingredients and consumer needs before the diet trend exploded in 2019.