Jennifer Ferro, former NPR board chair and president of KCRW, reveals how 16 years as a founder's deputy taught her to lead a beloved public media institution. She argues that in a world dominated by engagement-driven algorithms and misinformation, public media must be trustworthy—and never boring—to survive the paradigm shift from radio to digital platforms. Ruth Seymour's willingness to make hard editorial decisions and not care what others thought became KCRW's competitive advantage in creating content across music, food, politics, and culture without self-imposed limitations.