How did two founders with no healthcare background build FIGS into a $2.5 billion scrubs company that investors rejected hundreds of times? Heather Hasson and Trina Spear sold scrubs from a car, survived a $40 million lawsuit, and rode a wild public-market roller coaster. FIGS succeeded by selling direct to healthcare workers, cutting out distributors that took roughly 60% of retail price and left little room to innovate.