Why a 132-year-old candy company fears irrelevance more than competition. Hershey CEO Kirk Tanner reveals how AI routes sales teams in real-time, why GLP-1 users are actually good for candy sales, and whether a Milton Hershey biopic becomes the brand's Barbie moment. AI tools now direct Hershey's sales force to specific stores and activities in real time, eliminating manual data collection and making retail execution dynamic and opportunity-based.