Brad Wilson, CEO of Care.com, discusses how to balance serving both caregivers and families in a two-sided marketplace while 70 million Americans struggle to afford quality care. With 45 million users across 16 countries, Care.com is tackling the $300 billion care crisis through enterprise benefits, AI-powered matching, and policy advocacy—addressing the gap where families spend 20-40% of income on care. Care.com serves four simultaneous care occasions per household (childcare, senior care, pet care, home care), and bundling these services increases caregiver wages while reducing family costs through consolidated scheduling.