Golden State Valkyries president Jess Smith built a billion-dollar WNBA franchise valuation in 2.5 years, rising from $50M expansion fee. She shares how capital, people, and media investment broke women's sports' boom-bust cycle, why generational fandom matters, and the playbook for scaling insurgent brands inside legacy institutions. Investment capital is non-negotiable: you can have great ideas, but without funding to hire talent and build infrastructure, you'll miss the mark regardless of vision.