Mark Pincus, founder of Zynga, reveals his framework for building breakout products in the AI era. His 'Proven Better New' system isolates innovation, separates instinct from idea, and explains why the best founders copy ruthlessly. Discover how to launch fast, test obsessively, and avoid the embarrassment trap that kills ambitious products. Winning instincts are usually right while ideas are usually wrong; separate the two by identifying what you're innovating versus what's proven and copy that without ego.