LIV Golf's CEO Scott O'Neill reveals how a 5-year-old startup is disrupting legacy golf by building a global business through team-based formats, elite hospitality, and strategic Saudi backing—while generating 85% revenue growth and attracting new fans to the sport. 30% of LIV Golf fans have never attended a golf event before, and 40% have never played golf, indicating successful market expansion beyond traditional golf demographics. LIV's shotgun start format with 57 players finishing in 4 hours 35 minutes creates fixed hospitality windows (12-4:30pm) competitive with Formula One, enabling better TV scheduling and sponsor engagement.