Two eco-friendly pioneers built Seventh Generation into a $700 million brand, but their partnership imploded after just three years in a bitter falling out that left deep scars. For the first time, Alan Newman and Jeffrey Hollander reunite to reveal how their complementary skills masked fundamental incompatibilities, what destroyed their friendship, and why co-founding might not be for everyone. Alan Newman's greatest strength—saying yes to opportunities—became his fatal weakness when he took a sabbatical during crisis, leaving Jeffrey feeling abandoned and prompting a 'Dear John' letter that severed their partnership permanently.