Two brothers ditch stable New York jobs to sell colorful neckties inspired by Martha's Vineyard, building Vineyard Vines into a half-billion-dollar lifestyle brand without outside investment. Learn how they turned a dying product category into a national phenomenon through bootstrapping, creative marketing, and refusing venture capital. The brothers financed their first tie inventory entirely through credit card cash advances while still employed, then quit their jobs to pursue a product category everyone said was dying.