How a German programmer with dyslexia moved to Canada, built e-commerce software to launch a snowboard shop, then pivoted to create Shopify—a platform now powering over $1 trillion in sales. Toby Lütke's 2004 decision to code his own online store became a $150 billion business that changed entrepreneurship forever. Lütke chose Ruby on Rails because he was the only programmer working on the project and could select the best tool for his brain rather than what others knew, resulting in faster, more elegant code.