Rohan Oza has invested in over $15 billion worth of consumer brands including Poppy, Vitamin Water, and Vita Coco by mastering three specific rules: influence the influencers, make brands part of pop culture, and know how to sell at exit. His formula transforms struggling products into multi-billion-dollar exits. One in ten Americans influences the other nine; successful brand builders identify and partner with these key influencers early, whether radio DJs, celebrities, or digital creators.