Serial founder Eric Ryan built Method and Olly into category-disrupting brands by stealing design ideas from unexpected industries and combining rigorous operations with creative culture. He reveals his formula for scaling companies through intentional hiring, product innovation, and the art of reframing commodity categories as lifestyle products that consumers actually desire to display. Eric's innovation strategy involves "stealing" ideas from industries far removed from his target category—he borrowed from personal care and housewares to reimagine cleaning products as design objects rather than hidden necessities.