How a mission president's tongue-cleaning invention became a $10M brand, and why finding overlooked market opportunities—not viral moments—drives sustainable growth. Jeff Harmon reveals the playbook behind billion-dollar campaigns for Squatty Potty and Poo-Pourri, then scaled it to build Angel Studios into a top-10 U.S. film studio doing $500M revenue with zero industry experience. Solve a problem you personally face first; Dr. Bob invented the Orebrush because missionaries under his leadership had terrible breath, and this authentic insight shaped every successful campaign that followed.