Chris Camillo turned $20K into $80M over 17 years using observational investing—spotting trends on TikTok and social media, then betting on undervalued companies poised to benefit. Now he's making three new bets: Amazon (his most concentrated position at 50% of portfolio), a tiny niche consumer brand, and podcasting as the next big media frontier. Observational investing works by finding information asymmetry—spotting cultural or consumer trends the market hasn't priced in yet, then exiting when awareness becomes widespread and your informational edge disappears.